Gen-z may be one of the vocal generations but for many marketers they may also be one of the most miss understood. The fact is that many of the so called “experts” are just guessing rather than listening to what Gen-z is happy to tell you. The generation that wears it’s values on it’s sleeves has grown up with more ways than ever to voice their opinions than ever and all we have to do is know where to look. Based on that theory we have pulled some of the top Gen-z Marketing stats you are going to need to know for 2020.
10 Gen-z Marketing Stats You Need to Know for 2020
1. Gen-z may be young but young but they have a lot of buying power. According to Business Insider, Gen-Z represents over $143 billion in purchasing power.
2. They also like to shop. A Global Web Index survey found that 72% had purchased a product online in the last month and that 61% had purchased a product from their phone.
3. Gen-z has an incredibly short attention span, roughly 8 seconds. Research from Vision Critical also shows that it is 4 seconds less than millenials.
4. They love discounts and are willing to provide their personal info to get them. An IBM Institute study found that 65% of Gen-z values discounts and rewards programs.
5. Gen-z uses their phones… a lot. And your marketing effort should reflect that. A study from the Pew Research Center found that 55% of Gen-z users their phones for five or more hours per-day. And 26% user their phones 10 hours or more per-day.
6. And they don’t put their phones down. Global Web Index ran a survey and found that 95% of Gen-z uses another device while watching TV. With the two most common uses being to use social media or to message with friends.
7. What about social media? The World Economic Forum found that Gen-z spends just under three hours on social media per-day. That’s almost an hour more than Millennials.
8. And according to Business Insider 62% of Gen-z checks Instagram daily and 60% visit Youtube.
9. More importantly, a Marketing Charts survey found that 85% of Gen-z learns about new products through social media.
10. The importance of growing your brands social following was also supported by Global Web Index when they found that 33% of Gen-z followed the brands on social media they are thinking of making a purchase from.