While most brands are working overtime trying to figure out how to reach Gen Z. We’re here to tell you that marketing to college student doesn’t have to be hard. In fact, by following a few tried and true methods it can even be easy. So let’s get started!
5 Easy Marketing Ideas for College Back-to-School
1. Back to School Discount
One of the easiest ways to market for back to school is by offering a special “back-to-school” discount. Everyone loves a value, and with the amount of spending on back to school items only going up people are more than ever looking for wars to save. A discount is also a great way to convert over anyone of fence about purchasing into a new or returning customer.
2. Launch a Seasonal Release
If pumpkin spice season has taught us anything it’s that people love exclusive seasonal offers. So make your business stand out by adding a seasonal offer of your own. And it’s easier than you think. Almost anything can be turned into a seasonal offer. Turn your family pizza deal into a limited time “back-to-school party box”. Or your house cleaning intro package into a “get clean for back-to-school” special. A little change can go a long way to standing out from your competition.
3. Partner with Influencers
There are a lot of brands that could benefit from Influencers but don’t know where to start. Well there is no better time than back-to-school. You can start by placing your free ad here on Reppr.com or by doing a little searching around Instagram or YouTube for Influencers in your target market. There are a lot of ways to pay Infleuncers so don’t be afraid to ask. Many will even trade for free product or services!
4. Offer Discounts to Clubs and Greek Life
One of the most effective ways to get in with college students is to get involved with campus clubs, orgs, and greek life. Simply reach out to the club’s local president or accountant (many have websites) and let them you’d love to offer them an exclusive discount for the new school year. Building a relationship with clubs can also help brand in other ways. See getting your product on campus.
5. Get Your Product or Service on Campus
Back-to-school is by far the busiest time of year on campus and the perfect time to introduce students to your brand. There are a few ways to get your brand on campus including submitting through the administration, being endorsed by a club (see above), and through brand ambassadors. At many campuses going through the administration can be a long process with no guarantee of success. So unless you have a connection to a club one of the best ways to access student on campus is through brand ambassadors. Ambassadors can carry your product or brands message anywhere on campus with the worst case scenario them being asked to leave. To which the ambassadors can simply move to another part of campus or just off campus to one of the colleges busy off campus areas include Greek row.