One of the first questions we get when working with a brand is “how do we recruit our brand ambassadors?” While every campaign is different and we recruit specifically for each campaign, there are some things we tend to look for when recruiting brand ambassadors. So in an effort to help you find the best talent here on Reppr.com we’ve put together a little cheat sheet to help you find the perfect ambassador for your brand.
1. LinkedIn Profile
One of the first places we use to research a potential ambassador is LinkedIn. This is their professional social page and as close to an organic resume as you will find. Do they look professional, what year of school are they in, how’s their work experience, and what type of other interests do they have? All of these things can go a long way to finding the right ambassador for your brand.
2. Clubs, Orgs, or Greek Life
When we are looking for brand ambassadors one thing we love to see is that they are a member of a school club, organization, or Fraternity/Sorority. Being part of one of these groups (the more the better) means that as a brand ambassadors they will have a built in circle of influence and can use that to introduce others to your brand. This can also be your in to getting involved with the club on a regular basis which can lead to on campus endorsement or national partnerships.
3. Social Media Following & Engagement
When looking at a potential ambassador it’s always important to check out their social media channels for the type of content they are posting and to see what type of following they have. Be careful though not to just focus on the total number of followers. Engagement is the real king when it comes to social influence but with Instagram starting to hide likes it’s becoming even harder for brands to tell what’s real and what’s not. Don’t hesitate to ask and see there like/view totals from past posts.
4. Phone Personality
Once we have pre-qualified a potential ambassador for a campaign the next thing we do is get them on the phone. By this point we already know a bit about the person but this is our first chance to hear how they sound in an informal interview” type setting. Are they confident or shy? Are they quick with answers or do they talk slowly and deliberately? There is a lot you can tell about a person on the phone and it will give you a lot of cues to ho they will act when out working.
We hope this helps you and your brand in finding and hiring the best best ambassadors for your business. If you have any questions or would like a free program consultation please shoot us a message at firstname.lastname@example.org.