Wondering what’s the best way to pay your brand ambassador, influencer, or reps? Well we have you covered. There are typically four commonly used ways to compensate or pay reps. Free product, commission/performed based, hourly, and hourly plus. Below we will cover some of the pros and cons to each.
Free Product from the Brand
One of the most cost effective ways to compensate a Rep or Ambassador is with free product. Perfect for new brands with a smaller marketing budget and big brands with a desirable product or service. This can be a great way to get people showing off your brand on social media. The one downside is that you will often only get limited effort in exchange for free product. Reps are mostly likely going to what asked if them (a social media post, hand out swag) that one time and more on. As a brand just know this, and keep it in mind when building your campaign.
Commission / Performance Based Pay
Another cost effective way to manage Reps and Ambassador, offering a performance/commission can be a great way to motivate beyond just the initial campaign push. You will need a system to track, report, and pay out commissions. And while performance based pay works well for some, other reps will be open to the idea at first but take extra management to keep them motivated until they start seeing compensation.
One of the most effective ways to find quality talent is to offer an hourly wage for work done as reps or ambassadors. With more cost (both time and money) involved up front it is important for a brand to make sure they have a clear outline of the requirements involved with the campaign and a way to manage and track the work. This will save you time and money on the back end.
Hourly Plus Performance Incentives
While it may come at the highest cost, an hourly wage with performance incentive will attract top talent while keeping them engaged across the entire length of the campaign. It’s important for brands to offer quality incentives while setting realistic goals. And will require a system for managing. Tracking, and pay reps based on their performance.
Interested in how much your brand should pay its reps, just shoot as email and we’d be happy to set up a call with your brand today!